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Tambo Compass : Boost & Measure Your Success on Amazon

Tambo Compass is a platform for processing and showing Amazon ads data, including the number of products purchased using ad clicks or direct purchases. It provides all the detailed operations performed on Amazon ads by users, from clicking the ad to seeing the products and whether the user is purchasing them or not.

Technology

Python | AWS | Vue.js

Industry

Advertising | Consulting

Business Type

Startup

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About the Project

Tambo Compass is a robust ad management and revenue tracking tool designed specifically for Amazon ads. Ideal for anyone promoting products on the Amazon store, Tambo Compass enables you to monitor the performance of your ads and analyze the revenue generated from your ad campaigns. 

With its intuitive design, Tambo Compass features an interactive dashboard that provides all essential data with just a few clicks. If you are running paid ad campaigns, Tambo Compass offers comprehensive insights on ad impressions, views, clicks, and conversions—all accessible on a single dashboard. 

Whether you are promoting a single product or thousands of products on the Amazon store, Tambo Compass provides detailed performance data for each product. It allows you to analyze, optimize, and relaunch your ad campaigns based on real-time data, ultimately enhancing revenue generation.

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Client Requirement

Our client envisioned a groundbreaking tool to help businesses track the performance of their paid ad campaigns on Amazon. They required an innovative solution encompassing all critical aspects of ad performance and providing comprehensive data with just a few clicks.

The client requested an ad revenue tracking tool to monitor ad performance, impressions, views, click rates, and sales conversion.

Moreover, the client has stressed the need for a simple and intuitive dashboard. They are committed to ensuring that even new users can easily navigate the tool and unlock its full potential.

Core Features

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Paid vs Organic

Paid vs. Organic

This unique feature helps users better understand how Amazon advertising impacts overall sales performance. It allows you to conveniently monitor your percentage of paid vs. organic sales, and it lets users optimize their Amazon sales with our Paid vs. Organic Dashboard.

profit pulse

Profit Pulse 360

The Profit Pulse 360 dashboard offers a personalized, in-depth view of your Amazon account’s profitability performance, providing actionable insights to shape your strategy. It delivers tailored analysis on Net PPM, AMS/DSP spend, COGS, and more, helping you grasp account profitability right down to individual ASINs.

ASIN performance

ASIN Performance

The ASIN Performance Dashboard is designed to highlight portfolio opportunities in seconds. It identifies ASIN opportunities and underperformers, diagnosing the ASIN portfolio instantly. Users can monitor ASIN performance at daily, weekly, and monthly levels.

AMC Audience Builder

AMC Audience Builder

This feature empowers your teams with the leading AMC Audience-Building solution. It also allows you to compare DSP vs. AMC audience performance. Building AMC audiences directly is 7X faster!

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The Business Challenge

romising performance was crucial. 

Integration with Amazon’s API: Seamlessly integrating the tool with Amazon’s ad platform to fetch and display accurate data involved overcoming technical complexities and ensuring compatibility with Amazon’s API updates. Comprehensive Data Tracking: Developing a tool that accurately tracks and reports on all critical ad performance metrics, including impressions, views, click rates, and sales conversions, was a significant challenge. Ensuring the data is precise and easily accessible requires robust back-end development and integration with Amazon’s ad platform. 

Real-Time Data Processing: The tool needed to provide real-time updates on ad performance to allow businesses to make timely decisions. Implementing real-time data processing and ensuring the system’s responsiveness posed a technical challenge. 

User-Friendly Interface: It was essential to create a simple and intuitive dashboard that caters to both experienced users and newcomers. Striking a balance between functionality and ease of use required meticulous design and user experience testing. 

Scalability: The tool had to accommodate the needs of businesses of all sizes, from those promoting a single product to those managing thousands of ads. Ensuring the system could scale effectively without comp

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Albiorix's Solution

Robust Data Tracking: We built a powerful back-end system capable of accurately tracking and reporting on all critical ad performance metrics, including impressions, views, click rates, and conversions into sales. It ensured the client received precise and actionable data. 

Real-Time Data Processing: We’ve implemented a cutting-edge real-time data processing system. This means businesses can receive immediate updates on their ad performance, enabling them to make timely decisions and adjust campaigns rapidly. The tool is always up-to-date, ensuring you’re never behind the curve. 

User-Friendly Dashboard: Our team has crafted a dashboard that’s not just functional but also user-friendly. It’s designed to be simple and intuitive, balancing functionality with ease of use. This means users of all experience levels can navigate the tool effortlessly and make the most of its features, making your experience comfortable and stress-free. 

Scalability: Our solution was designed to scale effectively, accommodating businesses of all sizes—from those promoting a single product to those managing thousands of ads. This ensured the tool could grow alongside the client’s needs without compromising performance. 

Seamless Integration with Amazon’s API: Our development team ensured seamless integration with Amazon’s ad platform, allowing the tool to fetch and display accurate data. We also ensured compatibility with Amazon’s API updates to maintain continuous functionality.

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